During several scenes, Lorde "shows off her twitchy, witchy dance moves."īillboard's Zach Dionne complimented the fashion choice on the video, calling it "awesome".
For each location, Lorde is seen with different styles, costumes and makeups. Afterwards, the clip showcases Lorde in several different locations: a kitchen, a highway, an airplane hangar and a 1920s-inspired cocktail party. The video starts with Lorde singing in a faintly lit motel room, where her hair is done up in a pompadour. The music video for "Yellow Flicker Beat" was directed by Emily Kai Bock, and was released on 7 November 2014 at midnight (NZDT), when Lorde turned eighteen years old. It was certified gold by the Recorded Music NZ. The single was a success in New Zealand, peaking at number four on the New Zealand Singles Chart.
"Yellow Flicker Beat" also fared on several national record charts, including Australia (number thirty-three), Canada (number fifty-one), Ireland (number eighty-three), and the United Kingdom (number ninety-nine). On the Billboard Hot 100, the single peaked at number thirty-four. Additionally, the single appeared on the Adult Alternative Songs at number nineteen with 5.2 million radio audience impressions in first-week audience. In doing so, Lorde logged the highest launch by a female artist on the chart since 1995 when Juliana Hatfield's "Universal Heart-Beat" also debuted at number seventeen. In the United States, "Yellow Flicker Beat" debuted at number seventeen on the Billboard's Alternative Songs chart. The single was ranked at number 4 on Cosmopolitan's list The 50 Best Songs of 2014. Lydia Jenkin, also from the Herald, pointed out that its purpose was to promote the Mockingjay soundtrack, not a Lorde studio album, and lauded the song as "a perfect musical depiction of Katniss Everdeen". Chris Schulz of The New Zealand Herald wrote that "Yellow Flicker Beat" sounded too similar to Lorde's previous work, and lamented the lack of a catchy hook and chorus. Horowitz opined that Lorde's voice complemented the song's beat well, and rated it three and a half out of five stars. Meanwhile, Reed complimented on the song's production, writing that the song "fits comfortably within the 17-year-old's sonic wheelhouse." On behalf of The Sydney Morning Herald, Zuel labelled the track "another smart musical, as much as career, step by Lorde". Writing for Spin, Carley praised the metaphorical and mature lyrics of "Yellow Flicker Beat". Lyrically, the song references the rise of Hunger Game's heroine Katniss Everdeen. The song features Lorde's "brooding croon" over minimal synthesisers and rattling drums.
The Sydney Morning Herald's reviewer Bernard Zuel characterised it as an electropop song and noted the electronic production on the song. Yellow Flicker Beat" lasts for a duration of 3:52 (three minutes and fifty two seconds). The song was engineered by Matt Wiggins and Erik Kase Romero. "Yellow Flicker Beat" was recorded at the Lakehouse Recording Studios in New Jersey on 28 and 29 August 2014. The song was written by Lorde and Joel Little and produced by Paul Epworth.
On 31 July 2014, it was announced that Lorde would be recording songs for the soundtrack for the film The Hunger Games: Mockingjay – Part 1.On 23 September 2014, Lorde announced that the song, titled "Yellow Flicker Beat", would be released on 29 September 2014.
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